4 Types of Corporate Videos Every Business Should Have (And Why They Work)
In today’s digital-first world, corporate video production has gone from “nice-to-have” to “must-have.” Whether you’re a startup trying to make a splash or a seasoned company aiming to level up, video is one of the most powerful ways to connect with your audience. Let’s face it—video isn’t going anywhere. If you ignore it in your business, well… let’s just say you might be slowly digging your own grave (metaphorically, of course).
As a professional videographer working with businesses in all kinds of industries, I’ve seen how the right videos can skyrocket engagement, boost conversions, and leave people talking long after they’ve clicked away. But where do you even begin?
Here are five must-have corporate videos that every business should be using—and why they work.
1. Brand Story Video
This is the one that lives on your homepage or your "About" page—This is your chance to show the world who you are, what you do, and why it matters. I believe this is where I excel as a videographer — telling your story and creating emotions that resonate. It's not just about business; it’s about connecting on a deeper level.
Every company has great behind-the-scenes moments, and this is the perfect way to share those with your audience.
Why it works:
Builds trust (everyone loves that)
Humanises your brand (no more corporate robots)
Makes you unforgettable (in the best way)
📹 Pro tip: Keep it under 90 seconds—start with the why and leave them saying, “I need to follow these guys.”
2. Client Testimonial Video
People trust people. A well-shot testimonial from a happy client can speak louder than pages of marketing copy. It’s authentic, relatable, and powerful—especially when paired with B-roll (The money shots) of your service or product in action. I absolutely love filming testimonials. It’s the raw emotion that gets me every time, and hearing people’s personal stories with brands just adds that extra layer of connection.
Why it works:
Adds real-world validation
Shows outcomes and results
Builds social proof
📹 Pro tip: Ask open-ended questions to get genuine, unscripted responses. I often reverse engineer these questions too. Meaning that I ask questions with an answer in mind and hope that by asking that questions I get the reply I am looking for.
3. Product or Service Demo Video
Whether you're selling software, services, or physical products, a demo video shows potential customers exactly what they’re getting and how it works. It saves everyone time by answering questions upfront, so your team doesn’t have to repeat the same info over and over. This efficiency cuts down on support time, minimises misunderstandings, and speeds up conversions. In the end, saving time = saving money.
Why it works:
Reduces confusion
Increases conversion rates
Works perfectly for landing pages and social ads
📹 Pro tip: Focus on benefits, not just features. Show how it solves a problem.
4. Event Recap or Behind-the-Scenes Video
Hosting a launch, conference, or company retreat? Don’t let those moments disappear—capture them in a dynamic recap video. These make for amazing social media content and keep the momentum going long after the event ends. Sometimes it can be tough to think of things to film, photograph to create social media content.
Creating content at events is a no-brainer because you’re capturing real-time energy, excitement, and the authentic moments that make an event unforgettable—all while building a valuable asset that can be repurposed for marketing, social media, and future promotions.
Why it works:
Extends event ROI
Creates sharable content
Shows your brand in action
📹 Pro tip: Mix slow motion, time-lapses, and crowd reactions for extra impact.
Final Thoughts: Video is Your Brand’s Best Investment
Whether you're just starting out or ready to scale, having these four types of corporate videos in your marketing toolkit is a game-changer. They help educate, inspire, and convert—all while making your business more relatable and professional.
As a corporate videographer, I work closely with each business to find the best way to tell their story and deliver content that gets results. If you’re ready to elevate your brand with powerful video content, let’s chat.
